The Women of Color Media Justice Initiative (WCMJI) is a collaborative partnership of the Los Angeles City Commission on the Status of Women, the Ida B. Wells Institute, Mother’s Day Radio and the Women’s Leadership Project (WLP), a service-learning program currently based at Gardena High School. The organization’s mission is to educate young women of color on the history and politics of media representations and how they influence cultural perceptions of race, gender and sexual orientation. WCMJI is dedicated to informing young women of color about how images are created, promoted and disseminated by the media as an industry, and engaging them in advocating for changes in media representation of women of color within the film, TV, print media and music industries. As a school-community based initiative, WCMJI provides young women with critical pedagogy and scholarship about the way the media shapes their world views, behaviors and perceptions by tying it to their lived experiences, home and community contexts.